Jun 25, 2021
How do you know what to expect when you launch a course, service, or program into the world? Sometimes it helps to hear from other people who have launched something and get the real numbers.
In this episode, I want to give you a behind the scenes look into my launch for my mini-course, Podcast in a Weekend. I’ll share the background of how the course came to be, what I did before the launch, and what I’ve done since then.
In addition, I’ll share the real numbers for my course launch so that you can get a clear picture of what truly happened. But first, let’s talk about what I mean by the term launch, and then we’ll dive into the breakdown.
For the full show notes, visit estherlittlefield.com/45.
Key Points Discussed:
- What I mean by "launch"
- Background of the course launch
- The type of product I created & the funnel type I used
- What came before this launch?
- Podcast in a Weekend Launch
strategy
- Basics of what I did to launch: content, curiosity, logistics
- Launch Results
- Black Friday Weekend
- Total results since the launch
- Faith Focus: 1 Chronicles 11:9
- Shine a Light Segment: Kelsy Schmidt - https://www.innowik.com/
Link to Podcast in a Weekend: http://podcastinaweekend.com/